Omni-Directional: Type in any 2 fields below—the other 3 calculate automatically in real time.
Active Input
$
Active Input
%
Quick Markup:
Calculated
$
Calculated
$
Calculated
%
Profit as a % of Selling Price (unlike Markup, which is % of Cost).
Selling Price (Per Unit)
1.50× Cost
$150.00
Cost: $100.00
Batch: $150.00
Gross Profit (Markup $)
Profitable
+$50.00
Markup: 50.00%
Margin: 33.33%
Batch Summary
1 Unit
Total Cost
$100.00
Total Revenue
$150.00
Total Profit
+$50.00
Selling Price Anatomy & Markup vs. Margin
100% of Selling Price
Cost Share: 66.67%
Gross Margin (Profit Share): 33.33%
Markup % (Profit ÷ Cost)
50.00%
You add 50.00% on top of your cost to set the price.
Gross Margin % (Profit ÷ Price)
33.33%
33.33% of every dollar collected in revenue is pure profit.
Selling Price (Revenue) Formula
Revenue = Cost × (1 + Markup% / 100)
$150.00 = $100.00 × (1 + 50 / 100)
Markup Percentage Formula
Markup % = ((Revenue − Cost) / Cost) × 100
50.00% = (($150.00 − $100.00) / $100.00) × 100
Gross Profit (Markup Amount)
Profit = Revenue − Cost
$50.00 = $150.00 − $100.00
Gross Margin % & Conversion
Margin % = Markup% / (100 + Markup%) × 100
33.33% = (50 / 150) × 100
Click any row to apply that Markup % to your current Cost ($100.00).
Interactive
| Markup % | Gross Margin % | Multiplier | Selling Price | Profit / Unit |
|---|
Driving calculation from: Cost + Markup %